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Regionalism & Public/Private Partnerships - Not a New Idea, But Still Underutilized
Terry J. Cusack – President & CEO, STELLAR Fundraising Executives, Inc.You’d be hard pressed to find someone who doesn’t support the idea of a regional approach to economic development. Most would agree that such an approach moves an area forward better than any one individual effort. Why then do we still have such a proliferation of independent organizations struggling to make an impact at a time when everyone seems to embrace the concept of “Regionalism” and “Public / Private Partnerships?”
Unfortunately, it still boils down to attitudes of parochialism, selfishness, political agendas, empire building …and the list goes on. As foolish as it sounds, the trend of going-it-alone in the economic development arena continues. By some estimates, there are more than 35,000 economic development groups in the US alone. Are there 35,000 regions, markets or even communities that truly require their own economic development effort?
When communities begin to think in terms of economic boundaries, rather than political or geographic ones, regions can be substantially more effective in attracting new investment. Let’s look at two Illinois regional economic development partnerships that seem to be working better than most.
In 1997, the Chicago Southland area suffered from a lack of regional thinking. New jobs, retained jobs, capital investment and the tax base all needed a boost. Growth in other Illinois regions was outpacing that of Chicago Southland significantly. Forward thinking area leaders knew things needed to change and fast. Three organizations, not known for working particularly well together, the Chicago Southland Chamber of Commerce, Chicago Southland Development, Inc. and South Suburban Mayors and Managers Association emerged as necessary partners and agents of change.
A new regional five-year umbrella economic development initiative was developed called the Chicago Southland Alliance. The Alliance would address area image enhancement, marketing, recruitment, workforce preparedness, small business assistance, business retention and government relations. At a special press conference hosted by the three new “partner” organizations, their respective leaders ceremoniously signed a letter of cooperation. This launched a new, successful public / private fundraising campaign that raised nearly $4 million to support the new regional development initiative. The umbrella Alliance, lead by initiative investors, then charged each organization with implementation of specific program strategies – all for the economic betterment of the region and to eliminate any duplication of efforts. Today these three separate organizations are joined together and now communicate, work cooperatively and share a common vision to grow the region.
More recently in 1999, the Aurora Economic Development Commission, the City of Aurora and the Aurora Chamber of Commerce Foundation joined forces to develop a Public/Private partnership initiative. The five-year initiative for economic and community growth was titled “Seize the Future” and included a fundraising goal of $5 million, which was exceeded by the more than 150 new public and private sector investors who realized the value of a cooperative effort. They raised $5.1 million with a resulting impact of 2,100 new jobs and $180 million in new commercial / industrial development for 2000, the first year of the five-year initiative.
These two examples demonstrate that while regional Public/Private partnerships aren’t a new concept, they are unfortunately too often not the norm. Forward thinking leaders who take the time, effort and money to develop such regional initiatives will continue to outperform those unwilling to set aside their parochial views. The economic development battlefields are cluttered with nearly 35,000 others seeking jobs and capital investment for their respective communities. Can your community afford not to perform regionally at some level?
About the Author
Terry J. Cusack, President and CEO of Stellar Fundraising Executives, Inc., started his first company 30 days out of high school and hasn’t slowed down since. That initiative suggests what he can bring to your fundraising initiatives. Prompted by a strong desire to serve, Terry leads the strongest team available with the personal goal of helping his clients’ and their communities.
Terry’s introduction to professional fundraising came while working at the Jacksonville Chamber of Commerce. Advancing to the director of economic development position, Terry led a $10 million campaign. As a loaned executive with Touchdown Jacksonville!, he made sure that the 30th NFL franchise wound up in Jacksonville. That effort – which included selling $75,000 luxury suites in a stadium that had yet to be built for team that had yet to exist – prompted team president David Seldin to acknowledge that, “Terry is among the group of people without whose efforts the team would never have been won.”
As senior vice president for a large consultancy, Terry contributed to the growth of more than thirty communities and other nonprofits around the country. His success continues to earn him national press coverage. He appears around the country, speaking on fundraising, organizational growth and economic and community development.
For ten years, Terry has demonstrated a belief in service by volunteering with Big Brothers of America. Terry need only look to his “little brother” Ben Nowland – an Auburn University graduate, masters student and former All-SEC Auburn football center now playing for the NFL Washington Redskins – for proof that people can make a difference.
STELLAR Fundraising Executives, Inc.
13245 Atlantic Blvd., Suite 4-375
Jacksonville, FL 32225
Phone: 904.270.0153
Toll Free: 888.897.4667
Fax: 904.270.0189
www.stellarfundraising.com |
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